This situation of storytelling shorthand has created a downfall for Hollywood. They have inadvertently shot themselves in the foot by demanding a shorthand version of every new film idea in order to speed up the process of filmmaking. When a story has been over simplified in order to reach a mass audience, or to sum it up in just a few sentences to a movie business executive, there resides a dilemma that these feature films could ultimately be produced as a short story.
Therefore, a promotional trailer is a short film that includes all of the essentials of the film’s storyline without all the extra garbage thrown into a convoluted plot in order to pad its total running time. A few great cinematic examples of this dilemma are often described by movie patrons with the phrase “why did they have to go and ruin the entire movie in the trailer?” Well, there could only be so much material available to the hard working editors over in the promotions department, so they would have to make do with what they could manage in order to promote the film.
After saying all of this, I will ask if anyone could possibly give me a logical explanation for the failure of a movie that fails to live up to the hype created by its promotional trailer. Without a doubt, it could be possible that the promotions crew have done a better job in editing together the shorter version of the feature film stories than Hollywood could ever accomplish on its own. Besides their dedication to market a movie successfully to a mass audience, I believe it might be a valid argument to say that just about any film that is released in recent years could be summed up in three and a half minutes or less.
In the last few years, a couple of promotional trailers that I have seen had given me the chills because they were very entertaining to watch. However, when I sat down to view the actual movie that was attached to each one of the trailers I observed my disappointment had suddenly arrived on the scene. Here are some of the promotional trailers that have been very entertaining for me to watch. Some of the films I have actually seen and was disappointed, while other films I have not watched yet, but I could imagine I would be equally disappointed in viewing them.
White Noise (2005)
The trailer gave me chills, the movie drained my wallet.
The Curious Case of Benjamin Button (2008)
A three hour movie based upon a short story? Are you kidding!?
The Lord of the Rings: The Return of the King (2003)
The unbearably long battle sequence killed me, but the trailer was incredible.
The Fourth Kind (2009)
I am predicting future alienation of the audience.
Are there any movies that you have recently watched the trailer for and was excited to see the movie only to be disappointed and let down?